Article: The Aspen Times: Old look, new startup, same safety: Carbondale-based company LowDown to start selling helmets
The Aspen Times: Old look, new startup, same safety: Carbondale-based company LowDown to start selling helmets
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Courtesy photo
Looking for a helmet that doesn’t conform to the formulaic style but will definitely conform to your head? Then LowDown helmets, a new startup based in Carbondale, is the company for you.
Family-owned and-run by brother-and-sister duo Courtney and Steve Eaton, they based their helmets off of a family trip to Italy during which they saw many people riding Vespas and wearing retro motorcycle helmets, which their lineup of helmets is based off of.
“As a lifelong skier, I thought, ‘Man, those are cool,'” Steve Eaton said. “I’d love to have something like that to wear on the slopes. That was the catalyst for the idea.The company is brand-new, and the only way to get its helmets is to purchase them online. The Eatons, however, want to be able to sell their helmets in local stores and possibly expand to their own premises at some point.
“If you were to visit Courtney’s garage, it would be a clear indicator that this is a brother and sister that took their passion for skiing and put it into a concept of bootstrapping a company in a very competitive market,” Eric Henderson, LowDown Helmet’s Agency of Record said.
“When my daughter was at CRMS, I watched how kids faded out of helmets,” she said. “I wanted to make helmets cool again.”
LowDown helmets partnered with a company in Italy to produce the helmets. The idea behind this was to honor the Italian heritage of the helmet’s inspiration as well as to ensure the quality production of the helmets. The helmets are all handmade in small batches.
The helmets are designed by all safety standards, although it does not include MIPS, but also to be comfortable and breathable. The helmets have good ventilation, despite the small vents visible.
“We were focused on creating a cool looking product with that old-school motorcycle style, making it to be modernized with all adherence to modern safety standards,” Steve Eaton said.
Read the online article The Aspen Times: here
